Business Sector

Being in and staying in business today relies upon your ability to keep your cost of sale down and your customer 'wow' factor up.

Increasing operating costs are putting every business under pressure to think more carefully about how much they spend on winning new business, developing existing business and where the greatest return on investment will come from. At the same time, the expectations of customers for high quality products and services that offer exceptional value for money continues to foster fierce competition at both the supply and delivery end of the business chain.  

So how do small businesses trade successfully?

Quite simply by understanding the needs of their customers, placing them at the heart of their business and by building long-term relationships.      

In theory this is straightforward; you know that customers must be looked after if you are to attract, keep and develop them. But how can you do this when you must win new customers, deliver your product or service, manage the day-to-day aspects of your business and develop your business for the future? The bottom line is you can"t - not without help! 

Spinnaker Marketing is a small business itself. We understand the difficulties of running and developing a business. And like many other small businesses we bring in outside support to help us trade successfully. By doing so we have been able to quickly establish, develop and grow our business.

We have been providing a comprehensive range of marketing services to business start-ups, sole traders, partnerships, small businesses and well established companies since 2002.  Our first-hand experience of running a small business and the empathy we can share with our clients has helped us to quickly build a formidable reputation for providing practical marketing advice and delivery services that work.

Whether it’s developing a sales and marketing strategy, establishing a brand, targeting new business or maximising customer loyalty we have one common goal; to provide marketing that generates revenue and optimises your return on investment.  We do this with those business clients that:     

• have no or little experience of marketing and do not have the staff resources to undertake any activity in house 

• have recognised that it is time to re-assess their marketing activity and require fresh, creative and innovative ideas 

• may well have a marketing team or department but feel they would benefit from bringing in new perspectives, experiences and skills that will complement and add value to their existing activities

Our extensive commercial experience means we can quickly and effectively understand and improve upon your situation. We’ll challenge and (where needed) change the way you develop and apply your marketing resources so that you can fully optimise your customer opportunities, enhance your reputation and improve your commercial position within your marketplace.

We work with our clients on fully-integrated sales and marketing campaigns as well as one-off projects.

Our independent thinking united by our interdependent approach will provide you with sales, marketing and communications solutions that are based on sound commercial thinking. This is backed by passionate and emotive creativity that connects with and provokes response from your audiences. It is these attributes, combined with our competitive rates that ensure our clients receive marketing services that are fully integrated with their organisational objectives and represent exceptional value for money.     

It is forecast that 22,000 UK small businesses will fail during 2005 / 2006. We believe it will be those businesses that do not pay enough attention to recruiting, retaining and developing their customers that will contribute to this figure. Make sure you are not one of them!

Contact us to find out how we can help your business trade successfully today and in the future.