 The education and learning sector has in recent years become a fast moving and ever changing environment; one that is providing exciting challenges for all those involved. New government directives, more competitive funding processes and a growing demand for clearly measurable output is putting education organisations and learning providers under increasing pressure to dynamically and effectively target, engage and develop their learners.
It will be those who commit to a co-ordinated, innovative and often a more collaborative marketing approach that will successfully fulfil their learner's needs and meet their own objectives.
Spinnaker Marketing has been providing a comprehensive range of marketing services to organisations in the education and learning sector since 2002. With over ten years experience of working with young people, parents, adult learners, training providers, employers and education professionals we have successfully supported a variety of learning focused activities and projects. These have included:
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customer profiling to identify and understand target audience needs, with marketing strategy formulation and campaign, resources, costs and delivery activities being assessed, implemented and evaluated
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consultation and focus group management to support strategic planning for internal and external marketing campaigns with supporting best practice guides and practical marketing toolkits for well targeted and sustainable marketing activity
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designing, copywriting and producing a range of marketing and promotional materials for youth, adult, employer and learning audiences, including videos, case studies, web sites, leaflets, newsletters, display stands, posters, and much more to raise awareness of and increase participation in learning opportunities
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employer engagement combining individual YP learner profiling to identify vocational interests with employer targeting, written communications and telemarketing to generate work experience placement opportunities supported by best practice documentation
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improved employer communications through the development of an employer specific web site, supported by on and off-line processess and procedures for submitting and managing work based learning opportunities, running alongside a dedicated newsletter profiling young people actively seeking work and training
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partnership, stakeholder and internal marketing support with consultation, strategic planning, marketing training, best practice guidance, project research and programme and course evaluation activities
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event organisation, promotion and management to generate interest in and attract attendance at learning focused events including HE, vocational skills training, volunteering awards, as well as PR, advertising, sponsorship, photography and media management on the day of the event
We recognise that each education or learning organisations’ needs are unique to them, their audience or their location. However, having delivered a variety of projects in this sector – click here to view some case studies - we also recognise that great value can be gained from sharing best practice and taking a joined up approach. Our knack for facilitating a partnership approach, often introducing providers to each other and encouraging collaborative working, has resulted in reducing duplication of effort, saving costs and creating more effective outcomes for those we work alongside.
With competitive and discounted rates for those in the education and learning sector, we bring additional experience and expertise to existing marketing and delivery teams and a dedicated resource to those who need our support. Contact us to discuss your needs – we’ll gladly share our experiences of working within this sector and help you to achieve your targets effectively and efficiently. |
